The heart of the Prinicipiano estate is Serralunga d’Alba in Barolo, where the Principiano name can be traced back hundreds of years. Taking over from his father in the early 90s, Ferdinando Principiano was initially enthralled by the fashion for souped-up, point-scoring wines. However, he found after a few vintages that the wines lacked a sense of place and the longevity Barolo is known for. He decided to stop all the manipulation and go back to a more traditional way of making wine. His vineyards are now full of biodiversity and he is always searching for better ways to grow healthy vines without using chemicals. In the winery, he takes a minimal-intervention approach, using little to no sulphites.
Sustainable Viticulture
