The concept of intangible cultural heritage, or "living heritage," pertains to the practices, expressions, knowledge, or skills passed down through communities from generation to generation. The practice of winemaking in kvevris or Qvevris, carried out in the rural communities of Georgia, has been inscribed on the UNESCO list since 2013, and figures such as Iago Bitarishvili have been instrumental in its revitalization. Indeed, while in 2009 only he and four other producers utilized Qvevri, today there are over 80 producers who have reembraced this ancient technique. Furthermore, Iago's Wine was also the first winery in Georgia to receive organic certification for both vineyard and wine production (since 2014 without certification). The wines he crafts, just as his grandfather did, beautifully showcase subtlety and elegance.
